Looie

There are few common frustrations worse than needing to go, yet not knowing where around you might have a toilet that's even acceptable, never mind inviting. Looie aims to solve this problem for you. Launching in Tribeca in the coming days, this new service combines a location-aware app with a physical dongle that's used to gain access to the cleanest restrooms around. The company guarantees cleanliness — the founder is even cleaning them himself, for now — so you can rest assured your monthly membership fee will be well spent.