It doesn't look like any set you'll find on the wall of your local big
box retailer. And that's the whole point. Designed by the Parisian duo
of Ronan & Erwan Bouroullec, the Samsung Serif TV
is more like a piece of furniture than a soulless black screen. From
the side, the TV's shape resembles a capital "I", with the bottom serif
serving as a sturdy base, and the top acting like a shelf. The
collection includes three screen sizes, comes in white, dark blue, and
red, can be used with optional legs, and unfortunately won't be on sale
anytime soon.
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