Thursday, September 24, 2015

It doesn't look like any set you'll find on the wall of your local big box retailer. And that's the whole point. Designed by the Parisian duo of Ronan & Erwan Bouroullec, the Samsung Serif TV is more like a piece of furniture than a soulless black screen. From the side, the TV's shape resembles a capital "I", with the bottom serif serving as a sturdy base, and the top acting like a shelf. The collection includes three screen sizes, comes in white, dark blue, and red, can be used with optional legs, and unfortunately won't be on sale anytime soon.

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