It doesn't look like any set you'll find on the wall of your local big box retailer. And that's the whole point. Designed by the Parisian duo of Ronan & Erwan Bouroullec, the Samsung Serif TV is more like a piece of furniture than a soulless black screen. From the side, the TV's shape resembles a capital "I", with the bottom serif serving as a sturdy base, and the top acting like a shelf. The collection includes three screen sizes, comes in white, dark blue, and red, can be used with optional legs, and unfortunately won't be on sale anytime soon.